ortofabbrica di Angelo Grassi al FuoriSalone2012

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Conceived and produced by Angelo Grassi, ORTOFABBRICA returns this year as a unique event, a must-see at Fuorisalone 2012 during the international design week.

Started in 2009, this project is now at its fourth edition in the courtyard of Via Savona 37, an ideal venue for Grassi’s evocative creations. As usual, only with amazing and original additions, ORTOFABBRICA presents a contemporary choice of solutions and methods expressing the best tradition in creativity and craftsmanship. Being devoted to the issues of water, renewable energy and the revival of a grassroots economy, ORTOFABBRICA’s 2012 edition will transform a parking area in the centre of Milan into a green lung, a creative garden and a storehouse of ideas. The return to practices typical of rural survival becomes the starting point for an art that renews itself by appropriating past experiences. Angelo Grassi proposes a modern reassessment of what was considered “normal” during the twentieth century, including the concept of daily necessity, and the optimization of energy, economic and natural resources. In the open-air space of via Savona 37, renewable energies are presented in the ORTOSERRA, a sort of eco-greenhouse conceived by AngeloGrassi Design. This self-supporting unique system comprises a recycled iron framework, walls made of so-called “ortovases” and photovoltaic panels.  As in the previous editions, Angelo Grassi has selected a group of creative artists and craftsmen who, while presenting individual productions, share the passion for their work, a deep respect for the environment and ancient crafts and an inclination to reuse materials to create new designs. ORTOFABBRICA offers a quality model of style and culture within which design, craft, architecture, art and fashion contribute to a common vision. Terrecotte S. Rocco, a company who contributed to Grassi’s “Ortovaso”, is again a partner of ORTOFABBRICA this year. Founded in 1959, it chose to model its production of vases and terracottas on the tradition of craftsmanship that flourished for centuries in the Val di Chiana, the corner of Tuscany where it is based. Peotta Armando is a company that, being specialized in “Vicenza stone” products, will contribute to the event with designs made of scrap stone. It is represented by designer DIEGO CHILO’of C+partners, who shares a commitment to research of industrial-craft building techniques aiming at energy saving and the well-being of mind and body. Other partners in this group include W SOLAR Consulting di Valter Valori, a company working with alternative energy sources and energy saving; Michele Barberio, designer of XYZ Factory, a creative workshop committed to craftsmanship in architecture and design; A.N.G.E.L.OVintage Palace, with a section on VINTAGE FASHION and a collection of Fifties bathing perfectly in line with the BIO SWIMMING POOL set up in the courtyard. Other contributors include the two designers of the Bologna-basedVicolo PagliaCorta who create unusual jewels and small furniture designs resulting from the combination of discarded materials or the updating of traditional techniques; Stamperia Bertozzi, a renowned company producing hand-printed fabrics since 1920 with natural procedures, vegetal colors and old methods, and finally Corte d’Aibo’s organic products, from the hills of Monteveglio (Bologna). This edition’s media partner is OTTAGONO, the architectural magazine published by Editrice Compositori (Bologna).

Angelo Grassi has worked in the field of product design and as a designer and producer of museum events and scene sets for over thirty years. During the last twenty years he has completed the rehabilitation of a decommissioned cement works, transforming an unhealthy and ruined building into a venue for design and craftsmanship, the performing arts, art and leisure. Fabbrica is a constantly evolving venue that changes based on the needs of its users in the utmost respect of its cultural and environmental heritage.

 OPENING HOURS: April 17-22 10.00 a.m. to 10.00 p.m.

INFO:

Angelo Grassi & C. s.n.c

Viale Carducci, 113 – Gambettola (FC)

tel. 0547 52115 fax 0547 59302

info@angelograssi.itwww.angelograssi.it

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