Milano 2013 – GREEN ISLAND 2013. Green Bike: il modello olandese

0 Posted by - - bicycle, design, lifestyle

Directed by Claudia Zanfi, aMAZElab / Atelier del Paesaggio
From 9 to 14 April 2013, as part of the ‘Milan Design Week’, Green Island, the project originally designed by the cultural organization aMAZElab in 2002 in Milan (www.amaze.it/AMAZE/greenisland), presents THE GREEN BIKE.

THE GREEN BIKE, held in collaboration with the Embassy and the Consulate General of the Netherlands in Milan, is created in response to the need to extend across Milano eco-sustainable practices and lifestyles, guiding citizens towards virtuous models of urban mobility, following the example given by Dutch society. The city in fact offers great potential for development in terms of the use of the bicycle thanks to its flat conformation and the sensitivity towards the environmental themes shown by its citizens.

THE GREEN BIKE thus sets out to raise public awareness of the social and ecological importance of the wider use of a means of transport with zero environmental impact, and a greater development of urban green spaces, as well as providing citizens and visitors with an opportunity both to rediscover the numerous little-known paths and connected activities to be found on the territory, and to come into contact with the very best in Dutch creativity.

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